When a reporter calls, you should be guarded in what you say until you are certain about the purpose of the call and understand exactly what information is wanted.
Assume that your conversation is being recorded, especially if the caller is a radio newscaster. Normally, a reporter will request your permission to record your conversation, but play it safe – ask to be sure.
If the reporter asks a particularly tough question, simply say you need time to prepare a response and that you'll call back. Ask what his or her deadline is, then try to accommodate it to the extent possible.
If the questions reach a sensitive area, say that you would rather not discuss the matter over the telephone and invite the reporter to your office or headquarters.
And remember — always concentrate on what you want to say to your audience, not the reporter.
